Newsletters should be all about your customers, not your company; I’ve stressed this in the first two installments of this Newsletter Topics series. In the first article, I mentioned the large corporation that hired this copywriter to create their newsletter but didn’t know what topics to put in it. So I shared with you what I suggested to them: how you can help your customers through your newsletter topics. In the second article, I discussed how you can use specific topics to help your customers and your business.
Copywriter
Author Archive for Robin Dale Meyers
With the newsletter back in vogue, small businesses and large corporations are looking for the most effective way to use this marketing tool to connect with their customers.
Finally. Companies big and small are coming back around to the newsletter. Just recently, a national corporation who, due to an NDA, shall remain nameless, hired this copywriter to write their quarterly West Coast newsletter. It was their first in five years and although they knew a newsletter was a handy tool for building customers and community (see my blog post about that here), they were a bit stumped about what to put in it. “What are we going to fill it with?” they asked.
As the digital age continues to surpass our wildest dreams, shuttling information across the globe in lightning time, the question seems to come up again and again: is print media still alive?
And when it comes to press releases, is online media really better than old-fashioned print?
Press releases can have a great impact on your business, when written and distributed properly. This is why large PR companies charge thousands of dollars to do the work for you. But many small businesses don’t have the budget for a PR company and must do the work themselves.
Ah, the press release. Companies covet the spotlight they generate and yet, due to a lack of proper information, many companies fail to achieve the recognition they had counted on. When you’re working within a budget and have to do it all yourself instead of hiring a pricy PR company, it’s important to understand the process from start to finish.
This weekend I received a beautiful and disturbing postcard from a local realtor. The graphic showed a gorgeous property in the hills but sadly this exquisite house was overshadowed by the shocking headline:
“Just Listed! Explosive Views.”
Imagine you’re walking down the street and someone you’ve never met before asks you for a job. You’d probably immediately scan the sidewalk for a police officer. But now imagine the same street and the same person, but you know her. You also know what she does for a living. And in seeing her, you realize that you not only know her, you could use her services right now. So, instead of her accosting you, you try to keep your cool as you grab her lapel and beg her to work for you. And then you both work happily ever after.
What the client was looking for:
Friendly, in-the-know promotional letter targeting
current customers for potential assistance and free trial.
Industries: Software
What the client was looking for:
Magical, exciting tone with impactful imagery for 11 web pages.
Industry: Travel
That big project is looming; it’s threatening to gobble up all your work time and afterhours time too. You can’t see past it to the weekend or any other activity because it’s so huge it casts a shadow over everything else. But it’s very size is what keeps you from even getting started. You can’t imagine that taking a little chunk out of its ear will ever lead to conquering the whole beast. So how do you move forward?
What the client was looking for:
Newsworthy story reflecting client’s expansion.
Industry: Restaurant, Food
What the client was looking for:
Professional, approachable tone for business consultant.
Industry: Fashion
What the client was looking for:
Refined language with a clear sense of humor.
Industry: Restaurant and Food.
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